Growing: Creating an Advocacy Road Map

Chris Riley and Chris Tozzi

Chapter Chapter 7 in Developer Advocacy, 2023, pp 69-77 from Springer

Abstract: Abstract So far in this book, we've covered why and how to get started with a developer advocacy function in your business. But starting developer advocacy is, of course, only the first step in leveraging advocacy to help drive business success. To reap a return on your investment in advocacy operations and ensure that your business benefits from advocacy over the long term, you need a plan for growing and sustaining the advocacy program over time.

Date: 2023
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DOI: 10.1007/978-1-4842-9597-7_7

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