Defining the Digital Transformation Program

Michael Schank

Chapter Chapter 3 in Digital Transformation Success, 2023, pp 45-61 from Springer

Abstract: Abstract We’ll explore the critical role of building a digital strategy as the foundation for successful digital programs. When articulating a digital strategy, it’s essential to consider key trends that are reshaping business models and transforming how organizations operate. These trends encompass new innovation models, a heightened focus on the customer, and the recognition of data as a strategic asset.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4842-9816-9_3

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DOI: 10.1007/978-1-4842-9816-9_3

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