Methods and techniques

A. D. Jankowicz
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A. D. Jankowicz: Teesside Business School

Chapter 10 in Business Research Projects, 1995, pp 171-194 from Springer

Abstract: Abstract People use methods like pilots fly planes. A largish minority, usually those who haven’t done a project before, view their data-gathering as a matter of barnstorming, flying by the seat of their pants. ‘We’ll take her up for a spin old boy, it’s a piece of cake really, nothing to it.’ In other words, they may underestimate the technical requirements of the method or methods which they plan to adopt. An interview, for example, is just a conversation with a purpose: and we all conduct conversations every day, don’t we? A questionnaire is just a list of questions to which we want answers: what could be simpler than that?

Keywords: Survey Method; Case Study Analysis; Comparative Case Study; Repertory Grid; Theme Park (search for similar items in EconPapers)
Date: 1995
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DOI: 10.1007/978-1-4899-3386-7_10

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