Demand Management

David Frederick Ross
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David Frederick Ross: APICS

Chapter 6 in Distribution Planning and Control, 2015, pp 245-306 from Springer

Abstract: Abstract Demand management constitutes the prime engine driving the supply chain. Classically, the role of demand management is to plan, execute, and control the design, pricing, promotion, sale, and distribution of the business’s products and services to meet the goals of the corporate strategy and fulfill the needs of the marketplace. In this effort, the firm’s demand management team is responsible for the development of the inventory and branding strategies, the marketing plan, the sales plan, and the demand forecast that defines the nature of the marketplace and the objectives of each customer-support department within the organization. Collectively, these plans constitute the business’s demand strategy.

Date: 2015
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DOI: 10.1007/978-1-4899-7578-2_6

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