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Presentation of Qualitative Data—Data Visualization

Hector Guerrero
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Hector Guerrero: Mason School of Business

Chapter Chapter 4 in Excel Data Analysis, 2019, pp 103-143 from Springer

Abstract: Abstract Chapters 2 and 3 focused on approaches for collecting, presenting, and analyzing quantitative data. In Chap. 5 , we turn our attention to qualitative data. Quantitative data is simple to identify; for example, sales revenue in dollars, number of new customers purchasing a product, and number of units of a SKU (Stock Keeping Unit) sold in a quarter. Similarly, qualitative data is easily identifiable. It can be in the form of very diverse variables; for example, date of birth, country of origin, gender, and revenue status among a sales force (1st, 2nd, etc.).

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-01279-3_4

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DOI: 10.1007/978-3-030-01279-3_4

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