Market Wonderland: An Essay about a Statist Individualist Consumer Culture

Sofia Ulver ()
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Sofia Ulver: Lund University

Chapter 3 in Nordic Consumer Culture, 2019, pp 49-70 from Springer

Abstract: Abstract In this essay I reflect on myths and movements in Swedish consumer culture through the culture-historical theoretical lens of Berggren and Trägårdh’s (2015) statist individualism, a concept holding that Sweden is a paradoxical nexus of historically taught independence from other individuals, state dependency, and elitarian equality. What does a consumer culture in such a statist individualist context typically harness, celebrate, and encourage, and why does it thrive? I discuss specific consumer cultural trends from the literature-historical and socio-political perspective of Berggren and Trägårdh, and come to the conclusion that few other socio-political and culture-historical contexts could probably be as sensitive to market-mediated trends and consumer culture as that of Sweden.

Keywords: Statist individualism; Consumer culture; Nordic; Sweden; History of ideas; Market; Trends (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-04933-1_3

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DOI: 10.1007/978-3-030-04933-1_3

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