Effective Engagement of Digital Natives in the Ever-Transforming Digital World

Anju Varghese Philip and Zakkariya K. A.
Additional contact information
Anju Varghese Philip: Cochin University of Science and Technology
Zakkariya K. A.: Cochin University of Science and Technology

Chapter Chapter 7 in Digital Transformation in Business and Society, 2020, pp 113-125 from Springer

Abstract: Abstract The whole business world is undergoing continuous transformation due to the innovations taking place in the business process and models as part of digital transformation. Earlier worries about ‘digital disruptions’ are not annoying anyone anymore and everyone is in a race to leverage the changes and opportunities of digital technologies at their best for the benefit of their organization and people. The percentage of ‘digital natives’ among various groups of stakeholders such as consumers, employees, and so on is showing a phenomenal increase and poses a greater challenge to the business organizations in terms of building loyalty and commitment among the people concerned. The intention, behavior, and involvement of digital natives in digital platforms and their use are characteristically different from others such as ‘digital immigrants’ or mere ‘digital literates.’ This chapter attempts to throw some light on how to manage digital natives both as internal and external stakeholders of the business. The authors elaborate on various ways and means, including the extent of application of the advantages of social media, for engaging digital natives both as a consumer and as an employee. Skills and abilities needed for employees to make a successful digital transition are also narrated.

Keywords: Digital natives; Digital fluency; Digital transformation; Digital literacy; Digital immigrants (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-08277-2_7

Ordering information: This item can be ordered from
http://www.springer.com/9783030082772

DOI: 10.1007/978-3-030-08277-2_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().