Theory Building

Martin Eisend and Alfred Kuss
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Martin Eisend: European University Viadrina
Alfred Kuss: Freie Universität Berlin

Chapter 4 in Research Methodology in Marketing, 2019, pp 83-106 from Springer

Abstract: Abstract For a long time, the theory building process was not part of philosophy of science considerations, because of the assumption that it was primarily about systematic, barely accessible creative and psychological processes (see Sect. 4.2). Nowadays, this area is still less developed than other parts of epistemology. Nonetheless, Sect. 4.3 presents three common ways of building theories. The building blocks of each theory are concepts with corresponding definitions, which are explained in Sect. 4.1.

Date: 2019
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DOI: 10.1007/978-3-030-10794-9_4

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