Generalizability of Research Results

Martin Eisend and Alfred Kuss
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Martin Eisend: European University Viadrina
Alfred Kuss: Freie Universität Berlin

Chapter 9 in Research Methodology in Marketing, 2019, pp 195-210 from Springer

Abstract: Abstract An essential element of scientific realism is the frequent and long-term corroboration of statements based on empirical tests. From an empirical perspective, it is about the question of generalizability, and to what extent empirical findings on the same statement found in various other studies are confirmed. The current chapter deals with approaches in which different results are summarized for the same research topic (meta-analyses: Sect. 9.3) or new investigations are conducted to check previous results (replication studies; Sect. 9.2).

Date: 2019
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DOI: 10.1007/978-3-030-10794-9_9

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