Aesthetic CSR Communication: A Global Perspective on Organizational Art Collections

Angela Bargenda ()
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Angela Bargenda: ESCE International Business School

Chapter 7 in Responsible Organizations in the Global Context, 2019, pp 117-132 from Springer

Abstract: Abstract This chapter critically interrogates the claim that aesthetic artifacts, such as artwork and art collections, convey intangible assets that enhance corporate social responsibility (CSR) by satisfying social and environmental standards. Empirically grounded on case studies of international banks, the pluralistic uses of aesthetics within the broader scope of corporate sustainability (CS) delineate the major relevance of arts-based initiatives for global finance organizations. The findings show that aesthetic artifacts achieve synergies between context-specific factors and global issues of sustainability. The original contribution of the chapter consists in exploring the interrelatedness of aesthetics and ethics in a multidisciplinary perspective, drawing on management and non-management literature, and opening up new avenues for organizational practice and scholarship.

Keywords: Organizational aesthetics; Corporate art; Corporate social responsibility (CSR); Corporate sustainability (CS); Global finance sector (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-11458-9_7

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DOI: 10.1007/978-3-030-11458-9_7

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