Corporate Planning in Retail Companies: Efficient, Robust, and Flexible

Michael Buttkus
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Michael Buttkus: Horváth & Partners

A chapter in Performance Management in Retail and the Consumer Goods Industry, 2019, pp 199-214 from Springer

Abstract: Abstract The following contribution introduces essential elements of corporate planning as a central process of corporate performance management. The foundation for planning activities in the retail industry is outlined first, followed by a description of various forms of planning instruments, subjects, and processes. The contribution is concluded with possible solutions and examples for an efficient and flexible planning process in the retail industry. This is enriched by concrete examples from practice.

Keywords: Corporate planning; Functional planning; Rolling planning; Planning process; Planning instruments; Retail (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-12730-5_13

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DOI: 10.1007/978-3-030-12730-5_13

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