The Digital Strategy: The Guide to Systematic Digitization of the Company

Daniel Kittelberger and Lea-Sophie Allramseder
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Daniel Kittelberger: Horváth & Partners
Lea-Sophie Allramseder: Horváth & Partners

A chapter in Performance Management in Retail and the Consumer Goods Industry, 2019, pp 123-136 from Springer

Abstract: Abstract The opportunities that digitization offers companies are unmistakable. One can almost speak of a digital gold rush. In fact, in many companies an actionist and uncoordinated image is evident in dealing with the possibilities of digitization: they approach the topic from a wide variety of directions and functions, but the individual efforts remain limited in their impact, as a comprehensive concept is lacking. The result is a digital patchwork carpet. Dealing with the creation of a dedicated digitization strategy can help to remedy this situation and catalyze the targeted exploitation of the potential that arises.

Keywords: Digitization; Digital business model; Digital vision; Digitization strategy; Integrated strategy process; Key figures of digital targets (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-12730-5_8

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DOI: 10.1007/978-3-030-12730-5_8

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