Augmented Reality and Virtual Reality: New Drivers for Fashion Retail?

Rosy Boardman (), Claudia E. Henninger and Ailing Zhu
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Rosy Boardman: University of Manchester
Claudia E. Henninger: University of Manchester
Ailing Zhu: Chaoyang Qu, Changchun Shi

Chapter 9 in Technology-Driven Sustainability, 2020, pp 155-172 from Springer

Abstract: Abstract This chapter is conceptual in nature and focuses on more recent technological innovations that have been implemented within the fashion industry, namely Augmented Reality (AR) and Virtual Reality (VR). The technology acceptance model (TAM) will be utilised to further evaluate the perceived usefulness and the ease of use of AR and VR from a consumer perspective, by drawing on current fashion examples. The chapter concludes by highlighting future directions for research.

Keywords: Augmented Reality; Virtual Reality; Drivers; Barriers; Fashion (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/978-3-030-15483-7_9

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