Conjoint Analysis and Experimental Data

Cynthia Fraser
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Cynthia Fraser: University of Virginia, McIntire School of Commerce

Chapter Chapter 14 in Business Statistics for Competitive Advantage with Excel 2019 and JMP, 2019, pp 379-414 from Springer

Abstract: Abstract This chapter introduces the use of indicators to analyze data from conjoint analysis experiments. Conjoint analysis is used in experiments to quantify customer preferences for better design of new products and services.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-20374-0_14

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DOI: 10.1007/978-3-030-20374-0_14

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