Stakeholder Influence on Decision Making: From e-Movements (#metoo) to Corporate Social Responsibility Policy

Andrée Marie López-Fernández
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Andrée Marie López-Fernández: Universidad Panamericana

Chapter Chapter 8 in Innovation, Technology, and Market Ecosystems, 2020, pp 161-186 from Springer

Abstract: Abstract Firms that report engagement in corporate social responsibility strive for both business and social growth and development by being proactive in tending to stakeholders’ needs and wants. In the midst of the #metoo movement, organizations around the world are confronted with the challenge of addressing current and potential stakeholders’ online and offline demands to do the right thing, as well as maintain their right to operate. The question, then, is how does stakeholder voice via social networking sites influence organizational decision making? This study contributes to the understanding of stakeholders’ role in the development of organizations’ standards and policies, by exploring the legitimacy of organizations’ engagement in corporate social responsibility in the midst of the #metoo movement.

Keywords: Stakeholder; Social networking sites; #metoo movement; Virality; Corporate social responsibility; Corporate policy (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-23010-4_8

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DOI: 10.1007/978-3-030-23010-4_8

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