Using the Ideas and Approaches: A Case Study

Jim MacQueen ()
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Jim MacQueen: InFlow OD

Chapter Chapter 9 in The Flow of Organizational Culture, 2020, pp 141-173 from Springer

Abstract: Abstract A central premise of the book is that it is targeted to scholar/practitioners. Therefore, the inclusion of a detailed case study is important. The study presented here is of a project that sought to implement a culture change in a hi-tech support organization. It outlines the history of the business/cultural need giving rise to the project. It includes descriptions of how the project process was designed, conducted, and its success assessed. The study included longitudinal quantitative and qualitative surveys, and the analysis of those results is also examined. The chapter concludes with an evaluation of the overall impact of the project and the author’s role in it.

Keywords: Brand; Quantitative survey; Qualitative survey; Generative metaphor; Trust; Data analysis; Culture change; Brand; Dialogic technique; Coaching; Client relationship (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-25685-2_9

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DOI: 10.1007/978-3-030-25685-2_9

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