What Is Happening?

Jeffrey Yi-Lin Forrest, Jeananne Nicholls, Kurt Schimmel and Sifeng Liu
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Jeffrey Yi-Lin Forrest: Slippery Rock University
Jeananne Nicholls: Slippery Rock University
Kurt Schimmel: Slippery Rock University
Sifeng Liu: Nanjing University of Aeronautics & Astronautics

Chapter Chapter 5 in Managerial Decision Making, 2020, pp 85-102 from Springer

Abstract: Abstract This chapter, based on Forrest and Tallapally’s work (2018), presents a main result on how for any company its base of loyal customers diminishes with increase in the number of competing firms. On top of this result, the rest of the chapter provides deductive explanations for:

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-28064-2_5

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DOI: 10.1007/978-3-030-28064-2_5

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