Business Intelligence, Analytics, and Their Discontents

Richard M. Adler
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Richard M. Adler: DecisionPath

Chapter Chapter 7 in Bending the Law of Unintended Consequences, 2020, pp 95-105 from Springer

Abstract: Abstract This chapter explores the relationship between Business Intelligence (BI), analytics, and critical decisions. Section 7.1 presents a brief overview of the leading technologies relating to BI and analytics. Sections 7.2 and 7.3 examine the roles these technologies play in decision-making. We argue that BI and analytics enhance situational awareness and short-term trending rather than offer deep insights into the future. We also argue that predictive analytics run aground because of the extended durations and non-linear dynamics that typify critical decisions. As such, these technologies support operational decisions directly, but critical ones much more weakly and indirectly. Marketing fervor notwithstanding, BI and analytics hold little promise for bending the Law of Unintended Consequences on their own.

Keywords: Business intelligence; Analytics; Predictive analytics; Critical decisions (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-32714-9_7

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DOI: 10.1007/978-3-030-32714-9_7

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