Macro-innovations: The Discipline of Scaling Adoption

Jimmy Y. Jia
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Jimmy Y. Jia: George Washington University

Chapter 20 in The Corporate Energy Strategist’s Handbook, 2020, pp 207-217 from Springer

Abstract: Abstract Macro-innovations are those that help technologies and ideas diffuse into general usage. Much is written about great strategies and ground-breaking inventions. Yet successful entrepreneurs are those who are disciplined in the execution of tactics. A well-executed operation can overcome the shortfalls of a mediocre strategy. The roles of an entrepreneur and intrapreneur are very similar. An entrepreneur tries to make a change to an external system, while an intrapreneur does that for the internal system. Energy strategists need to know how to scale ideas, whether internally for organizational change or externally for market transformations. They need to interact with employees to adopt best practices, explain the benefits of Energy as Strategy to executives, and communicate compelling messages to a broad range of customers, investors, and stakeholders.

Date: 2020
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DOI: 10.1007/978-3-030-36838-8_20

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