A Product’s Image as a Basis of Its Competitiveness

Andrey Tyulin and Alexander Chursin
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Andrey Tyulin: RUDN University
Alexander Chursin: RUDN University

Chapter Chapter 5 in The New Economy of the Product Life Cycle, 2020, pp 171-193 from Springer

Abstract: Abstract Production of science-intensive goods is determined by their technical and economic images, which, in turn, determine a product’s design and technologies used in it and influence the labor intensiveness and production costs. The formation of an innovative microenvironment within a company should be based on rational engineering with the use of advanced production technologies. With the rapidly growing digital economy and cyber-economy, the innovative microenvironment should rely on a digital organization’s platform, which should be highly transformable, resource-effective, ergonomic, and be able to integrate customers and business partners into business and product brand imaging processes.

Date: 2020
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DOI: 10.1007/978-3-030-37814-1_5

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