Behaviour—Change in Practice

David Rouch ()

Chapter 6 in The Social Licence for Financial Markets, 2020, pp 223-271 from Springer

Abstract: Abstract The social licence for financial markets expresses a narrative about the relationship between markets and society. Narratives can appeal to hearts and minds and change behaviour. This one has the potential to help heal the finance-society relationship, strengthening positive reciprocity and injecting greater urgency in tackling humanity’s many challenges. How? By influencing behaviour in broadly three ways: making the wider desired ends of financial activity more salient, so increasing the likelihood that they will become a behavioural focus; providing a frame of reference for market decisions; and in forming market participants. This chapter considers each in turn. It goes on to look at how the narrative of the social licence also has the potential to influence the way written standards are applied.

Date: 2020
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DOI: 10.1007/978-3-030-40220-4_6

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