 Attitudes of Buyers in Poland Towards Socially Responsible Activities of Enterprises: Results of Pilot StudiesDorota Teneta-Skwiercz ()
A chapter in CSR in Contemporary Poland, 2020, pp 257-268 from Springer Abstract: Abstract The research problem, to whom the article was devoted, was formulated as the following question: How does the socially responsible activity of the company, in particular the eco-labeling, affects purchasing decisions? To solve this problem from the one hand, the author has made an analysis of existing data from the results of research carried out by various scientific centers all over the world, and on the other hand the author conducted her own pilot studies. The researcher used the following methods: the literature analysis and questionnaire research. The research shows that enterprises that operate unethically have to face consumer objections, which in an extreme case may take the form of a boycott of its products. Socially responsible initiatives of a given subject may be an incentive to purchase its products, although the final decision will often depend on additional factors, such as the quality and price of the product, the area in which the responsible company is involved and finally the type of corporate social responsibility (CSR) tools applied. Date: 2020 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-42277-6_18 Ordering information: This item can be ordered from DOI: 10.1007/978-3-030-42277-6_18 Access Statistics for this chapter More chapters in Springer Books from Springer |
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