The Future of Sustainability: Value Co-creation Processes in the Circular Economy

Beatrice Re (), Giovanna Magnani () and Antonella Zucchella ()
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Beatrice Re: University of Bergamo
Giovanna Magnani: University of Pavia
Antonella Zucchella: University of Pavia

Chapter Chapter 25 in The Palgrave Handbook of Corporate Sustainability in the Digital Era, 2021, pp 503-527 from Springer

Abstract: Abstract The circular economy represents a concrete path toward more sustainable consumption and production modes. It creates value from already existing resources by extending the products’ lifecycle and transforming “waste” into new inputs to be reintroduced in production processes. Shifting from a linear to a circular economic system requires the involvement of both firms and customers. Their joint creation of value through continuous interactions is regarded as co-creation process. The chapter illustrates four case studies of virtuous co-creation practices in “born circular firms”, highlighting key underpinning co-creation mechanisms. In these case studies, customers come to play an active role in closing the loops, highlighting the great potential of co-creation processes in favoring the success of circular firms.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-42412-1_25

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DOI: 10.1007/978-3-030-42412-1_25

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