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The Rise of Unicorn Companies: A Magical Growth?

Cyntia Vilasboas Calixto Casnici ()
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Cyntia Vilasboas Calixto Casnici: Fundação Getulio Vargas (FGV-EAESP)

Chapter Chapter 29 in The Palgrave Handbook of Corporate Sustainability in the Digital Era, 2021, pp 581-593 from Springer

Abstract: Abstract Since unicorns are technological and asset-light firms, they have created a different business model than traditional firms and drawn the attention of both investors and consumers. Through qualitative research this study explores the rise and fall of four famous billion-dollar startups from the United States. The chapter is anchored in the dynamic capabilities’ perspective, and the international new ventures literature, since some of these companies expanded abroad just a few years after their foundation. This shows the process, position, and path of the selected unicorns, trying to find some means of justifying their current market situation. The findings show that the magical growth of these firms was only possible because venture capitals worldwide financed them, willing to surf on the unicorn wave to get higher returns. However, to keep growing, unicorns need to constantly develop their dynamic capabilities.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-42412-1_29

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DOI: 10.1007/978-3-030-42412-1_29

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