Determinants of the Digital Orientation of Small Businesses

Minna Saunila (), Mina Nasiri (), Juhani Ukko () and Tero Rantala ()
Additional contact information
Minna Saunila: LUT University
Mina Nasiri: LUT University
Juhani Ukko: LUT University
Tero Rantala: LUT University

Chapter Chapter 4 in The Palgrave Handbook of Corporate Sustainability in the Digital Era, 2021, pp 75-90 from Springer

Abstract: Abstract A company oriented toward digitalization recognizes digital resources throughout the company and integrates them with value creation. Digital orientation, formed by a combination of market orientation, entrepreneurial orientation, relationship orientation, and technology orientation, is thus considered as a top strategic priority for companies to stay competitive. Prior studies call for further evidence on what determines the digital orientation of small businesses. We study the conditions under which small companies are likely to pursue different digital orientations, and which types of companies are most probably involved in embracing different digital orientations. The results show that the companies that have digitality well represented in their strategy embrace digital orientation more than the companies that do not have digitality well represented in their strategy. Also, companies’ willingness to grow affects the level of digital orientation, whereas competitive intensity in markets does not.

Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-42412-1_4

Ordering information: This item can be ordered from
http://www.springer.com/9783030424121

DOI: 10.1007/978-3-030-42412-1_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().