Analysis of Business and Sustainability Models of Native Digital Media in Latin America

Jessica Arrieta-Majul () and Juan Velez-Ocampo ()
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Jessica Arrieta-Majul: Universidad de Antioquia & Fundación Gabo
Juan Velez-Ocampo: Universidad de Antioquia

Chapter Chapter 5 in The Palgrave Handbook of Corporate Sustainability in the Digital Era, 2021, pp 91-107 from Springer

Abstract: Abstract This chapter is to analyze the business model of four Latin American digital native media founded between 1998 and 2014. With this research, we seek to identify the management model, sustainability, and main sources of income of these media. The study applies a case study methodology utilizing documentary analyses and interviews with people linked to each case. To facilitate the cross-case comparison, a standard semi-structured questionnaire was developed and applied to informants from each case, which allowed to contrast the conditions and decisions of selected cases. Main findings are related to the elements that contribute to the sustainability of these cases, for instance the strategic relationship management with the audience, the diversifying formats, free access to content, and diversifying sources of income as the core elements that have contributed to the growth and sustainability of these media.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-42412-1_5

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DOI: 10.1007/978-3-030-42412-1_5

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