Sustainable Marketing

Farzana Quoquab (), Nur Zulaikha Mohamed Sadom () and Jihad Mohammad ()
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Farzana Quoquab: Universiti Teknologi Malaysia
Nur Zulaikha Mohamed Sadom: Universiti Teknologi Malaysia
Jihad Mohammad: Qatar University

A chapter in The Palgrave Handbook of Corporate Social Responsibility, 2021, pp 1269-1292 from Springer

Abstract: Abstract In recent years, the notion of ‘sustainability’ became a global concern due to the population outburst, increased poverty, health hazards, rapid urbanization, resource depletion, ecosystem damage, and climate change. Addressing these challenges is utmost necessity which calls for effective measures to be taken to achieve substantive reforms in order to achieve sustainability. As such, the concept like ‘sustainable development’ and ‘Millennium Development Goals (MDG)’ have been emerged which gave birth to the ‘sustainability marketing’ philosophy. The sustainability marketing concept is an integrative approach that emphasizes on ecological, social, and economical aspects in the development of marketing strategies. Although the research interest on this topic is growing, the discussion on sustainability marketing seems fragmented. Considering this, the present chapter attempts to review and synthesize the relevant literature pertaining to sustainability marketing in order to provide a better understanding on the topic.

Keywords: Sustainable Development; Sustainability Marketing; Care for Environment; Triple Bottom Line; Millennium Development Goals (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-42465-7_76

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DOI: 10.1007/978-3-030-42465-7_76

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