The Notion of Business Analytics

Eliezer Geisler ()
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Eliezer Geisler: Illinois Institute of Technology

Chapter Chapter 1 in Beyond Business Analytics, 2022, pp 1-32 from Springer

Abstract: Abstract Business Analytics (BA) is a novel method, or set of methods, designed to collect, assemble, analyze, and interpret data for a better understanding of organizations, business firms, public entities, and other human enterprises (Braunstein, D. (1974). “Beyond Leavitt’s ‘Narrow’ Analytic Manager.” Interfaces, August, 4(4): 28–31.; Davenport and Harris, Competing on Analytics: The New Science of Winning, Harvard Business School Press, Boston, 2007). The key question that emerges in this context: How is this done (Agor, Organizational Dynamics 14:5–18, 1986; Bannister and Griffith, Journal of Management 12:433–443, 1986; Chen et al., MIS Quarterly 36:1165–1188, 2012; Kaufman, M., and J. Kirsch (2014). Advanced Analytics: The Hurwitz Victory Index Report. Hurwitz & Associates, Needham.)?

Date: 2022
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DOI: 10.1007/978-3-030-43718-3_1

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