Beyond Business Analytics: How Good Products Made by Good Companies Fail in the Marketplace

Eliezer Geisler ()
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Eliezer Geisler: Illinois Institute of Technology

Chapter Chapter 8 in Beyond Business Analytics, 2022, pp 157-173 from Springer

Abstract: Abstract This chapter examines the curious phenomenon by which perfectly good products and services fail in the marketplace. That is, these products are carefully planned, with rigorous market research, and made to specifications of quality of the highest order. Yet, when brought into the marketplace, these products fail, to the point where the companies that produced them have to withdraw them from the market, thus absorbing a loss to their bottom line.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-43718-3_8

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DOI: 10.1007/978-3-030-43718-3_8

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