Reward-Based Crowdfunding Research and Practice

Liang Zhao () and Sunghan Ryu ()
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Liang Zhao: University of Agder
Sunghan Ryu: Shanghai Jiao Tong University

Chapter 6 in Advances in Crowdfunding, 2020, pp 119-143 from Springer

Abstract: Abstract This chapter offers a review of reward-based crowdfunding. Based on a concrete framework, this chapter extensively explains the definition, mechanisms, and unique aspects of reward-based crowdfunding. To better understand the status of reward-based crowdfunding from a global perspective, the development and regional characteristics of it in different crowdfunding markets are presented and discussed in this chapter. In addition, through a comprehensive literature review of key reward-based crowdfunding research, two main research streams of reward-based crowdfunding (success drivers and contributor behaviour) are summarized. Lastly, this chapter also sheds light on the implications of reward-based crowdfunding for practice and research, as well as mentions its potential contributions and limitations.

Keywords: Reward crowdfunding; Contributor behaviour; Success; Backer; Motivation; Fundraiser; Non-investment crowdfunding; Pre-sales (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/978-3-030-46309-0_6

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