Identifying Stakeholders

Aimee L. Franklin
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Aimee L. Franklin: University of Oklahoma

Chapter Chapter 2 in Stakeholder Engagement, 2020, pp 19-42 from Springer

Abstract: Abstract From a normative perspective, all stakeholders have a right to voice their preferences. Not doing so can diminish loyalty and may even lead to an exit from transactions with the organization (Hirschman, Exit, voice, and loyalty. Cambridge, MA: Harvard University Press, 1970). This chapter tackles the question of why organizations may purposefully identify missing stakeholder perspectives and take action to invite input from those whose perspectives are missing. Two methods for the identification and analysis of stakeholders are presented. The first starts by identifying stakeholders the organization regularly interacts with then moves on to identify stakeholders who could be influenced by or influence the success of organizational activities but do not interact. The second uses three categories of stakeholders based on their position relative to the organization, external, mixed, or internal, to identify stakeholders who could represent the interests of multiple stakeholders and who could provide proxy preference information to make stakeholder engagement more cost-efficient.

Date: 2020
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DOI: 10.1007/978-3-030-47519-2_2

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