The Hive Mind at Work: Crowdsourcing E-Tourism Research
Jing Ge-Stadnyk ()
Additional contact information
Jing Ge-Stadnyk: University of California, Berkeley
Chapter 26 in Handbook of e-Tourism, 2022, pp 617-633 from Springer
Abstract:
Abstract Tourism scholars are increasingly turning to web-based platforms to conduct e-tourism research. The availability of crowdsourcing websites (e.g., Amazon Mechanical Turk or “MTurk”) has made a range of research approaches, including survey and experimental investigations, more efficient. When used to analyze social media data, human intelligence – an essential component of crowdsourcing research – can also help researchers tackle issues unsolvable through automation or machine learning, such as text and image annotation. However, compared to other domains (e.g., social science, computer science), within e-tourism, crowdsourcing research has not yet been fully leveraged as a scientific method. It is argued herein that, in order to move the field forward, e-tourism scholars must better grasp the unique and dynamic structure and principles of crowdsourcing research. This chapter reviews and synthesizes the relevant literature, proposing a set of building blocks upon which crowdsourcing research may be structured, that is, a crowd of participants, crowdsourcing platforms, and research types. Further, it offers seven guidelines to inform e-tourism crowdsourcing research practice: determining research types, choosing crowdsourcing platforms, defining crowdsourced populations, recruiting participants, managing crowds, handling ethical issues, and reporting.
Keywords: Crowdsourcing research; E-tourism; Crowdsourced data; Crowdsourced data analysis; Crowdsourcing platforms; Crowdsourcing research guidelines (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-48652-5_119
Ordering information: This item can be ordered from
http://www.springer.com/9783030486525
DOI: 10.1007/978-3-030-48652-5_119
Access Statistics for this chapter
More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().