Experimental Research in E-Tourism: A Critical Review

Lawrence Hoc Nang Fong (), Erin Yirun Wang (), Rob Law () and Shousheng Chai ()
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Lawrence Hoc Nang Fong: University of Macau
Erin Yirun Wang: University of Macau
Rob Law: University of Macau
Shousheng Chai: Ocean University of China

Chapter 33 in Handbook of e-Tourism, 2022, pp 775-796 from Springer

Abstract: Abstract Tourism researchers have been using experimental design for many years. Although e-tourism studies are well documented in the literature, their trend and rigor remain unknown. Therefore, this review critically analyzed corresponding publications by focusing on five major aspects, namely, article characteristics, research design, sample characteristics, data analysis, and advanced technology used to assist experiments. A total of 50 articles consisting of 60 studies were analyzed after a thorough literature review. Findings revealed that experimental design has been recently gaining popularity in e-tourism research, featuring the use of advanced technology to assist manipulation in experiments. Future e-tourism experimental research should have diversified disciplinary foci, conduct multidisciplinary studies in various contexts, avoid excessive independent variables in a study, perform manipulation checks, report effect sizes, and increase the examination of psychological mechanisms using mediation analysis.

Keywords: Content analysis; Experimental design; Hospitality journal; Information technology; Systematic review; Tourism journal (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-48652-5_123

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DOI: 10.1007/978-3-030-48652-5_123

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