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Consumer Behavior in e-Tourism

S. Volo () and Anna Irimias
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S. Volo: Free University of Bozen-Bolzano

Chapter 6 in Handbook of e-Tourism, 2022, pp 119-139 from Springer

Abstract: Abstract Tourism scholars have extensively investigated tourists’ behavior; from motivations to actual choices and consumption patterns, the way tourists behave has relevant implications for theory and practice. In e-Tourism, consumer behavior encompasses the wide range of tourists’ behaviors supported by technologies and happens at different stages: prior undertaking a vacation, during the experience itself, and after it, when tourists are engaged in post-vacation assessments. Research on these aspects is vast, encompassing both the supply and demand side, but it remains scattered. This chapter provides an informed overview of consumer behavior in the e-Tourism era. The core of the chapter focuses on three phases of consumer behavior that have significantly been reshaped by e-Tourism: pre-trip stage, on-site experience, and post-trip evaluation. These three relevant areas are herein analyzed, and considering the tourists and providers’ perspective, the most relevant changes enabled by the e-Tourism era are presented. The conclusion section discusses the relevance of behavioral changes induced by digitally mediated experiences, outlines advances, and presents future perspectives for tourism and hospitality.

Keywords: Consumer behavior; Decision-making; Social media; Tourism experiences; Online travel reviews (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-48652-5_8

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DOI: 10.1007/978-3-030-48652-5_8

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