The Diffusion of Information and Communication Technologies in the Tourism Sector

Miriam Scaglione ()
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Miriam Scaglione: University of Applied Sciences and Arts Western, Switzerland

Chapter 61 in Handbook of e-Tourism, 2022, pp 1493-1519 from Springer

Abstract: Abstract Information and communication technologies (ICT) play an important role in every sector where information is the basis of the business. Tourism is no exception. Since the implementation of computerized reservation/global distribution systems to the advent of the Internet, the adoption of ICT solutions is an important arena to apply technological forecasting through “diffusion methods.” These methods help in the analysis of the temporal dimension of ICT adoptions, independent of whether adopters are persons or firms. Diffusion models are descriptive, as they yield a general understanding of the diffusion process, and predictive as their aim is to forecast diffusion patterns. In tourism, and specifically in e-tourism research, diffusion models have only received low to moderate interest. Thus, one of the aims of this chapter is to encourage research of innovations in ICT using this valuable tool. Innovation diffusion models are useful for the analysis of both the timing of the diffusion of an innovation inside a given population and of the dynamic of the same adoption pattern across different adopters’ populations. The chapter discusses major diffusion models (Rogers, Bass, logistics) and applies them on the adoption of Domain Name Registration (DNR) in the Web 1.0 era by the Swiss accommodation sectorsSwiss accommodation sectors. This chapter finally presents two cases. The first discusses the dynamics of DNR adoption by Swiss hotels controlled by hotels’ size and star categories. The second case analyzes differences in the adoption process across Swiss accommodation sectors, such as hotels affiliated to the Swiss Hotel Association (hotellerie-suisse), non-affiliated hotels, and guesthouses.

Keywords: Growth curves; Bass model; Adopters categories; Logistic model; Swiss accommodation sector; Web 1.0 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-48652-5_88

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DOI: 10.1007/978-3-030-48652-5_88

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