Green Accounting for a Creative Economy
Richard Maxwell ()
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Richard Maxwell: Queens College CUNY
Chapter Chapter 3 in Cultural Industries and the Environmental Crisis, 2020, pp 25-36 from Springer
Abstract:
Abstract This chapter explores possible business strategies that can help make the creative economy sector more environmentally sustainable. It begins with the case of Eastman Kodak, a company whose failure was rooted in its contempt for the ecosystems it inhabited. Its disregard for the environment was key to its decision to place an all-or-nothing bet on its chemical businesses over its digital innovations. This example will frame the subsequent discussion about the risks that companies face when they fail to incorporate green accounting practices into business strategies.
Keywords: Green accounting; Innovation; Ecosystems (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-49384-4_3
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DOI: 10.1007/978-3-030-49384-4_3
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