An Experiential View of Food Design Thinking: Expanding Consumer Centricity for Food Well-Being

Lia Zarantonello () and Bernd Schmitt
Additional contact information
Lia Zarantonello: Roehampton University Business School
Bernd Schmitt: Columbia Business School

Chapter Chapter 13 in Design Thinking for Food Well-Being, 2021, pp 211-225 from Springer

Abstract: Abstract This chapter aims to evolve the concept of consumer centricity in food design thinking by providing a well-established theoretical background rooted in consumer experience and happiness studies. We argue that food design thinking needs to adopt an “experiential view” for consumer centricity. Such a view, in marketing and consumer research, has focused on understanding in depth how consumers relate to products, services, and brands through their experiences. The experiential view has also shown how experiences can contribute to consumer happiness. Applying the experiential view to design thinking can help companies to design prolonged and articulated consumer experiences that improve consumers’ life, rather than merely focusing on product interactions at the point of purchase and their usage that satisfy a need. An expanded model of consumer centricity is proposed to evolve the current concept, and differences compared to the traditional view of consumer centricity are shown. Theoretical and practical implications are discussed at the end of the chapter.

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-54296-2_13

Ordering information: This item can be ordered from
http://www.springer.com/9783030542962

DOI: 10.1007/978-3-030-54296-2_13

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().