Developments and Challenges in the Greek Hospitality Sector for Economic Tourism Growth: The Case of Boutique Hotels

Aimilia Vlami ()
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Aimilia Vlami: Affiliate Lecturer of the Hellenic Open University

Chapter Chapter 11 in Strategies in Sustainable Tourism, Economic Growth and Clean Energy, 2021, pp 197-210 from Springer

Abstract: Abstract The hospitality industry is a rapidly evolving market, where the goal now is “differentiation of experience”. This article explores the growth of boutique hotels in Greece, as it is one of the dominant trends in the country's hotel industry. Specifically, it is attempted to determine the structural and functional characteristics of boutique hotels operating in Greece. In that framework, adopting the triangulated method (Secondary and Primary research qualitative and quantitative research) strengthen the complementary nature of the findings and enrich our understanding of the multidimensional and multifaceted status of boutique hotel. The findings of this effort concern the main characteristics of Greek boutique hotels, mainly from a supply perspective. Greek boutique hotels are characterized by low capacity and their location, which is an indispensable “ingredient” of the product, they stand out for their unique design concept, aim and work towards upgraded amenities & tailored services, and usually, invest in providing technology.

Keywords: Boutique hotel; Economic sustainability; Structural characteristics; Amenities and services (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-59675-0_11

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DOI: 10.1007/978-3-030-59675-0_11

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