Kraft Group (Part II): Cadbury Acquisition—Post-acquisition Performance

Eli Amir and Marco Ghitti ()
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Eli Amir: Tel Aviv University
Marco Ghitti: SKEMA Business School

Chapter Chapter 18 in Financial Analysis of Mergers and Acquisitions, 2020, pp 283-293 from Springer

Abstract: Abstract In February 2010, Kraft Foods, a US publicly listed company, acquired Cadbury, a leading confectionery company listed on the London Stock Exchange. In this case, we focus on measuring post-merger performance. In particular, we examine whether the growth in Kraft’s sales and income was organic (internal) or merely a result of multiple acquisitions. The analysis focuses on measuring comparable sales and income while excluding the effects of acquisitions. We also measure whether the acquisition of Cadbury was successful by looking at the behavior of certain ratios over time and by measuring the effect of cost savings.

Keywords: Organic growth; External growth; Fair value adjustments; Comparable financial statements; Pro-forma income statement; GAAP adjustments (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-61769-1_18

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DOI: 10.1007/978-3-030-61769-1_18

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