Economic Environment
John E. Spillan () and
Marleen Campbell Lopez ()
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John E. Spillan: University of North Carolina at Pembroke
Marleen Campbell Lopez: Universidad del Istmo
Chapter 2 in Doing Business in Guatemala, 2021, pp 15-43 from Springer
Abstract:
Abstract Economic environments are the foundation for business development. How accepting and open the environment is or becomes will determine the entrepreneurial progress and business development in a country. New business creation and established business growth require new markets and investment opportunities. Guatemala presently has, and has always had, business opportunities. The challenge for investors is to scan the environment and seek out the areas where business opportunities exist. Business investors need to develop and implement business strategies that will allow for the successful establishment and operations of business ventures. Completing a thorough business environment analysis is critical to achieving any business development success.
Keywords: Business environments; Business growth; Environment scanning; Foreign direct investment; Market entry strategies (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-64304-1_2
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DOI: 10.1007/978-3-030-64304-1_2
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