Festivals: Knowing the Roots

Olga Medinskaya () and Henk R. Randau ()
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Olga Medinskaya: Cultural Connectors

Chapter 22 in Russia Business, 2021, pp 171-179 from Springer

Abstract: Abstract Similar to other countries, the colorful world of festivals in Russia reflects its cultural heritage. Russians love to celebrate and the times around festivals offer any business professional the great opportunity to strengthen their business relationships, show their generosity and display the ability to celebrate.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-64613-4_22

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DOI: 10.1007/978-3-030-64613-4_22

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