Introduction

Jean-Pierre Jeannet, Thierry Volery, Heiko Bergmann and Cornelia Amstutz
Additional contact information
Jean-Pierre Jeannet: International Institute for Management
Thierry Volery: ZHAW School of Management and Law
Heiko Bergmann: University of St. Gallen
Cornelia Amstutz: University of Lucerne

Chapter 1 in Masterpieces of Swiss Entrepreneurship, 2021, pp 3-12 from Springer

Abstract: Abstract This chapter tells the story of the origin of the project from the Big Idea: the research design, the recruiting of the research team, adoption of the sample design, the database, the extensive field research effort, as well as the application of pattern analysis to arrive at findings on management practices. Details on the book’s organization can be found here, as well as some suggestions on how to absorb both the 36 company profiles in Chap. 26 and the detailed analyses in Chaps. 2 – 25 .

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-65287-6_1

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DOI: 10.1007/978-3-030-65287-6_1

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