Sourcing the Defining Business Idea

Jean-Pierre Jeannet, Thierry Volery, Heiko Bergmann and Cornelia Amstutz
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Jean-Pierre Jeannet: International Institute for Management
Thierry Volery: ZHAW School of Management and Law
Heiko Bergmann: University of St. Gallen
Cornelia Amstutz: University of Lucerne

Chapter 19 in Masterpieces of Swiss Entrepreneurship, 2021, pp 195-209 from Springer

Abstract: Abstract How did the founders come upon their central, defining business idea that went on to shape the destiny of their companies? Although many of the firms profiled in this book are known for their products as of today, it is rarely known how they arrived at these ideas. Some left an unresponsive employer, some capitalized on personal experience, and others responded to walk-in innovators. There were those who listened to customer recommendations or were simply reading about an idea in a publication. Even a rejected job application turned out to be the source of a thriving company! By putting the spotlight on the idea finding process, the authors hope to trigger future generations of company founders to be more effective in identifying such ideas. A central idea described is the Open Mind or principle that emerged from the many conversations and interviews.

Date: 2021
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DOI: 10.1007/978-3-030-65287-6_19

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