Innovation Processes

Jean-Pierre Jeannet, Thierry Volery, Heiko Bergmann and Cornelia Amstutz
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Jean-Pierre Jeannet: International Institute for Management
Thierry Volery: ZHAW School of Management and Law
Heiko Bergmann: University of St. Gallen
Cornelia Amstutz: University of Lucerne

Chapter 20 in Masterpieces of Swiss Entrepreneurship, 2021, pp 211-218 from Springer

Abstract: Abstract The extensive examination of the defining innovations, which were gleaned from the documented companies, was driven by the importance those early decisions had in shaping the companies. Most of these ideas were product innovations. The separation of the defining ideas from ongoing product innovations was based upon the need to show that following an initial Big Bang step, company management then had to refine these product ideas over time. While the first ideas were often generated from the outside and involved little or no formal research or development, the firms needed to engage in the constant renewal of their product lines in order to stay on top. It was observed that this is actually a different process: one that is most pronounced at those companies where the starting idea was built upon over a long period of time.

Date: 2021
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DOI: 10.1007/978-3-030-65287-6_20

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