Business Focus Choices

Jean-Pierre Jeannet, Thierry Volery, Heiko Bergmann and Cornelia Amstutz
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Jean-Pierre Jeannet: International Institute for Management
Thierry Volery: ZHAW School of Management and Law
Heiko Bergmann: University of St. Gallen
Cornelia Amstutz: University of Lucerne

Chapter 8 in Masterpieces of Swiss Entrepreneurship, 2021, pp 83-91 from Springer

Abstract: Abstract This chapter will highlight the fact that “Focus” is not just “Focus” by identifying five different types of focus choices. Older companies began in a given industry sector and remained loyal to that sector, adopting an industry focus. Past experience in a given sector can lead to business focus. For many firms, core competence served as the basis for building an entire company. Some companies define their focus strategy around a given technology. Focusing on a single market provides, and necessitates, in-depth knowledge of the operating conditions of a company’s customers.

Date: 2021
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DOI: 10.1007/978-3-030-65287-6_8

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