Hidden Champions of Kosovo

Dafina Turkeshi Ballanca () and Florentina Dushi ()
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Dafina Turkeshi Ballanca: Business Development Group LLC
Florentina Dushi: Business Development Group LLC

A chapter in Hidden Champions in Dynamically Changing Societies, 2021, pp 229-237 from Springer

Abstract: Abstract The chapter on Kosovo’s hidden champion brings to the spotlight the historic and economic development trends and the economic potential of Kosovo. This is the latest country, with the youngest population in Europe, whose average age is 26 years. It has 1.8 million inhabitants and it is situated in South Eastern Europe. Kosovo’s economy has undergone different political developments, which has had an impact on its economic trends. The chapter discusses the tools that MOEA used to become a hidden champion and the motivation of the successful entrepreneur, who established MOEA in a completely new industry and turned it into the country’s hidden champion. MOEA is the number-one fruit-grower and natural juice producer in the Central and East European market, producing unique and healthy fruit drinks with its advanced fruit processing technology. The chapter also discusses MOEA’s development tools and challenges, and its potential for success. Finally, the chapter gives recommendations for improvement to governmental, financial, and higher education institutions.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-65451-1_16

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DOI: 10.1007/978-3-030-65451-1_16

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