Introduction

Giovanni Mattia (), Alessio Di Leo () and Ludovica Principato ()
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Giovanni Mattia: Roma Tre University
Alessio Di Leo: La Sapienza University
Ludovica Principato: Roma Tre University

Chapter Chapter 1 in Online Impulse Buying and Cognitive Dissonance, 2021, pp 1-4 from Springer

Abstract: Abstract In this chapter a summary of the book content is presented. An overall recognition of impulse buying under positive affect state and cognitive dissonance is explained, coupled with the conceptual framework which gave rise to the study in the last section of the book. In particular, it is highlighted that smartphone was chosen as the highly symbolic product subject to an impulse purchase, that the purchase takes place through an e-retailing channel via desktop personal computer, and that the considered target of purchasers is represented by Millennials.

Keywords: Impulse buying; Cognitive dissonance; Positive affect state; Online commerce; Millennials (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-65923-3_1

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DOI: 10.1007/978-3-030-65923-3_1

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