The Study

Giovanni Mattia (), Alessio Di Leo () and Ludovica Principato ()
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Giovanni Mattia: Roma Tre University
Alessio Di Leo: La Sapienza University
Ludovica Principato: Roma Tre University

Chapter Chapter 10 in Online Impulse Buying and Cognitive Dissonance, 2021, pp 71-80 from Springer

Abstract: Abstract The purpose of this chapter is to present the results of an empirical study, carried out through a quantitative survey, testing two main hypotheses: (1) to verify whether an impulse buying of a smartphone via an e-commerce marketplace affects the onset of cognitive dissonance and (2) to verify whether the positive affective state accompanying the impulse buying under the first hypothesis moderates the onset of cognitive dissonance. Results, conclusion, and implications are discussed in the final part of the chapter.

Keywords: Quantitative survey; Moderation analysis (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-65923-3_10

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DOI: 10.1007/978-3-030-65923-3_10

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