The Impulse Buying

Giovanni Mattia (), Alessio Di Leo () and Ludovica Principato ()
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Giovanni Mattia: Roma Tre University
Alessio Di Leo: La Sapienza University
Ludovica Principato: Roma Tre University

Chapter Chapter 2 in Online Impulse Buying and Cognitive Dissonance, 2021, pp 5-12 from Springer

Abstract: Abstract A theoretical background of impulse buying is the core of this chapter. After its definition, a differentiation among compulsive buying and unplanned purchasing is carried out. Subsequently, conditions which drive impulse buying and its connection with the personality traits and situational dimensions are examined. Furthermore, a comparison among impulse buying, cultures, and socio-demographic factors are considered. The impact of technology in boosting impulsive buying constitutes the final part of the chapter.

Keywords: Impulse buying; Compulsive buying; Unplanned purchase; Personality traits; Situational dimension; Socio-demographic factors; Technology (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-65923-3_2

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DOI: 10.1007/978-3-030-65923-3_2

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