The Affect State

Giovanni Mattia (), Alessio Di Leo () and Ludovica Principato ()
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Giovanni Mattia: Roma Tre University
Alessio Di Leo: La Sapienza University
Ludovica Principato: Roma Tre University

Chapter Chapter 4 in Online Impulse Buying and Cognitive Dissonance, 2021, pp 25-30 from Springer

Abstract: Abstract The chapter analyzes the role of the affect state on the onset of cognitive dissonance after an impulse buying. More specifically, it has deepened its influence on the way consumers build their decision process, as well as the way it impacts on the consequence of a purchase decisions, depending on whether it is positive or negative.

Keywords: Affect state; Decision process; Cognitive dissonance (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-65923-3_4

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DOI: 10.1007/978-3-030-65923-3_4

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